When buyers ask AI,
your brand should be the
answer.
BlueJar reverse-engineers how ChatGPT, Perplexity, Gemini, and Copilot pick which brands to cite — then gives you the exact fix plan to get mentioned. AI search is the new organic channel. The field is wide open. Lock in distribution before the playbook becomes common knowledge.
Free audit · 60 prompts · No credit card
The next organic channel is opening.
Most brands are flying blind in it.
AI search is replacing Google for product discovery in B2B, DTC, and local categories. There are no incumbents yet, no established playbook, and no ad auction — just sources AI engines pull from. The brands moving first are locking in distribution that’s free and durable.
The shift has already happened.
AI is answering the questions your customers ask.
The brands that win aren’t just ranking. They’re being cited, quoted, and recommended by AI. BlueJar helps you get there.
Read how GEO works →You’ve already asked it.
Or you’re about to.
“When someone asks ChatGPT for the best [my category], why doesn’t my brand come up — but my competitor’s does?”
— Every founder and head of marketing in 2026
From “I’m invisible” to “here’s the fix” in minutes.
Paste your URL. BlueJar runs the analysis, maps every source AI engines cite, and tells you exactly where to show up.
Paste Your URL
BlueJar auto-extracts your category, competitors, locations, and the prompts your buyers are asking AI right now.
We Run the Prompts
400+ prompts across ChatGPT, Perplexity, Gemini, and Copilot. Every response analysed for brand mentions and citations.
We Score Visibility
See where you show up, where competitors show up instead, and which sources are gatekeepers in your category.
You Get the Fix Plan
Specific URLs to target. Specific content gaps to fill. Specific PR moves. No vague “improve your content” advice.
Find out where you’re invisible.
Your brand isn’t equally invisible everywhere. BlueJar maps your visibility across 7 buyer-intent zones (Brand Knowledge, Category Presence, Problem Relevance, Feature Association, Competitor Comparison, Industry Authority, Local Intent) crossed against every persona who buys in your category.
- ✓ Color-coded grid — Owned, Cited, Partial, Lost
- ✓ Click any cell to see the actual AI response and citation list
- ✓ Spot the persona / topic combos where competitors win and you don’t
The 5–10 sources that decide who gets cited.
AI engines don’t synthesize answers from the entire internet — they pull from a small set of “kingmaker” sources for every category. We find yours. We tell you which ones your competitors are on, which ones you’re missing, and exactly what to do about each one.
Source: BlueJar internal research — analysis of ChatGPT, Perplexity, and Gemini citations across B2B and DTC categories.- ✓ Source-by-source map: who’s cited, who isn’t, why it matters
- ✓ Specific recommendations — “get listed on this URL” not “improve your content”
- ✓ Prioritized by impact: fix the 3 sources that move the needle, skip the 30 that don’t
Know what invisibility is costing you. In dollars.
Most AI-visibility tools give you a score. A score doesn’t get you a budget. BlueJar models your lost revenue from AI invisibility — broken down by funnel stage, by offering, by platform — and projects what recovery looks like once the fix plan ships.
- ✓ Lost-revenue calculation by TOFU / MOFU / BOFU
- ✓ Per-offering breakdown — which products are bleeding the most
- ✓ Recovery projection — the number you walk into the boardroom with
Most tools tell you “your score is 34/100.”
We give you the fix to ship.
What’s broken
Your brand appears in 0 of 27 ChatGPT answers to category-defining queries like “best [category] for small businesses.” The top citation URLs don’t list you.
The fix
Get listed on these 3 specific Kingmaker URLs:
- URL 1: editorial roundup that accepts pitches
- URL 2: industry directory with paid listing
- URL 3: comparison site that accepts vendor outreach
30 / 60 / 90-day milestones
- 30Pitch and secure listing on URL 1.
- 60Outreach campaign for URL 2 and URL 3.
- 90Re-audit. Expected citation lift on 4 of 27 prompts. Projected revenue impact calculated from the Lost Opportunity Calculator.
You get this for every gap. Then you hand it to a writer, a PR firm, or your existing content team.
Built for the people accountable for growth.
Whether you’re a founder driving the entire GTM yourself or a marketing leader trying to win a new channel before your CEO asks about it — the workflow is the same.
Get cited before your competitors do.
You’re building distribution from zero. Paid ads are expensive. SEO takes 18 months. AI search is the rare channel where a small brand can outflank a bigger one — if you know what to fix.
- See if your brand shows up in AI answers today
- Identify the 5–10 sources every buyer in your category trusts
- Get a fix plan you can hand to a writer, a PR firm, or do yourself
Own the new channel before someone else claims it.
Your CEO is going to ask. Your board is going to ask. Walking in with “we’re #1 in our category on ChatGPT” beats explaining why you’re not. BlueJar gives you the data, the plan, and the proof — in a deck-ready format.
- Benchmark visibility against named competitors
- Quantify the revenue impact of being invisible in AI answers
- Hand the fix plan to your existing content / PR / SEO team
Run an agency? We have a separate workflow that lets you white-label the analysis and sell AI visibility as a service. See the agency version →
Trusted by founders and marketing leaders
“BlueJar opened my eyes to a visibility gap most marketers aren’t tracking yet. Their audit showed exactly what to fix to get surfaced in AI answers. Being able to track how you show up across AI platforms in real time is something no one else is doing well.”
Walter Osterman
President & CEO, The Mavens Agency
“BlueJar has completely changed how I think about visibility for my e-commerce brand. Their audit showed us exactly where we were missing from AI-generated answers — and more importantly, what to fix. A measurable edge no other tool provides.”
Joe Marckx
Founder, Digital Union Marketing
Pay per analysis. No subscription.
Run an audit when you need one. No seats, no monthly minimums.
- Visibility matrix
- Prompt explorer
- Kingmaker sources
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Investment plan + timeline
- Visibility matrix
- Prompt explorer
- Kingmaker sources
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Investment plan + timeline
- Visibility matrix
- Kingmaker sources
- Prompt explorer
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Investment plan + timeline
- Visibility matrix
- Kingmaker sources
- Prompt explorer
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Investment plan + timeline
| Tier | Price | Prompts | AI platforms | What you get |
|---|---|---|---|---|
| Discover (Free) | $0 | 60 | 1 (ChatGPT only) | Visibility Matrix + Prompt Explorer |
| Basic (Analyze) | $59 | 400 | 4 (ChatGPT, Perplexity, Gemini, Copilot) | Free features + Kingmaker Sources |
| Pro (Fix) MOST POPULAR | $89 | 400 | 4 (all platforms) | Basic features + Fix Plan with SMART targets + Competitor Source Mapping |
| Advanced (Deliver) | $159 | 400 | 4 (all platforms) | Pro features + Lost Opportunity Calculator + Client Proposal (.docx) + Mechanisms Detail + Investment Plan |
Your first analysis is free. Each paid tier unlocks deeper insights for that single analysis. Upgrade any time from your analysis results page.
Start your free analysis →
| Funnel zone | ChatGPT | Perplexity | Gemini | Copilot |
|---|---|---|---|---|
| Awareness | Cited / Mentioned / Invisible | - | - | - |
| Consideration | - | - | - | - |
| Comparison | - | - | - | - |
| Decision | - | - | - | - |
| Local (city axis) | Per-city visibility | - | - | - |
| Branded recall | - | - | - | - |
| Objection / follow-up | - | - | - | - |
Each cell shows whether your client's brand is cited, mentioned, or invisible for that funnel zone on that AI platform. Click any cell in the live report to see the full AI response, the sources cited, and the competitors that appeared instead.
Latest Insights
Quick answers.
Isn’t this just SEO with extra steps?
No. Traditional SEO optimizes your own site for Google’s ranking algorithm. AI engines don’t rank pages — they retrieve from a small set of sources (Reddit, roundups, review sites, expert content) and synthesize an answer. Winning AI search is about getting placed in the right sources, not optimizing your own site. Different game, different playbook.
Why pay-per-analysis instead of a subscription?
Most brands don’t need to re-audit weekly. You audit, you get a fix plan, you execute over 60–90 days, you re-audit. Subscriptions punish that natural cadence. Pay-per-analysis matches how the work actually happens.
Can I just do this with ChatGPT myself?
You can run 5 prompts. We run 400 across 4 engines, normalize the source data, deduplicate across platforms, score visibility against your real competitors, and generate the fix plan. The hard part isn’t running the prompts — it’s making sense of what comes back at scale and turning it into action.
How is BlueJar’s prompt set statistically defensible?
Most AI visibility tools test 30–50 prompts on one engine. BlueJar generates 400+ prompts across 4 platforms using a 7-zone × 4-type × 3-funnel matrix, roughly 8× the volume of a typical category analysis. Sample size is a common buyer objection in this category, and the methodology is designed to answer it.
How long until I show up in AI answers after fixing things?
Varies by source type. New roundup placements can show up in AI answers within days (the engines re-index frequently). Earned PR mentions and Reddit threads can show up in 1–2 weeks. Owned content typically takes 30–60 days to enter the citation set. The fix plan tells you which lever moves fastest for your brand.
See where your brand
actually stands
in AI search.
Free audit. 60 prompts. No credit card. You’ll know in 3 minutes whether AI
search is a problem worth fixing — and exactly what the fix would cost.