GEO Audit Tool
A GEO audit tool that returns a fix plan, not a score
400 prompts across ChatGPT, Perplexity, Gemini and Copilot. What comes back is the list of pages to change, the sources to pursue, and the competitors holding the citations.
Pay per analysis. No subscription, no seats.
What is a GEO audit tool?
A GEO audit tool measures how often AI answer engines name your brand across a large set of buyer-intent prompts, records which sources those answers were built from, and returns a prioritised plan for closing the gap. It is a point-in-time diagnostic rather than a monitoring dashboard: you run it, act on it, and run it again to see whether the actions worked.
The audit differs from a technical SEO audit in what it examines. A technical audit inspects your site. A GEO audit inspects the engines' answers about your market, then works backwards to the changes on your site and elsewhere that would alter them.
That “works backwards” step is the part worth paying for, and the part most tools skip.
What one audit covers
The numbers matter here, because sample size is what makes the output trustworthy.
What lands in the report
Each module answers a different question. Availability depends on the tier you run.
| Module | The question it answers | From tier |
|---|---|---|
| Visibility matrix | Across every prompt and engine, where am I named and where am I absent? | All tiers |
| Prompt explorer | What did the engine actually say? The raw answer text, prompt by prompt. | All tiers |
| Kingmaker sources | Which domains do the engines keep drawing on when answering my category? | Analyze |
| Fix plan with SMART targets | What do I change, in what order, and what does success look like? | Fix |
| Competitor source mapping | Which sources are winning citations for my competitors that I am absent from? | Fix |
| Lost Opportunity calculator | What is this invisibility plausibly costing, in money rather than percentage points? | Deliver |
| Investment plan and timeline | Which roles, which phases, and what citation lift should I expect by when? | Deliver |
| Narrated analysis video | Can someone walk a stakeholder through this without me in the room? | Deliver |
Feature unlocks are cumulative — the Fix tier includes everything in Analyze, and Deliver includes everything in Fix. Full tier comparison and prices →
How the audit runs
Four steps, no site access required.
Define the market, not the keywords
You give a domain and the category you compete in. The prompt set is built from the questions a buyer in that category actually asks — comparisons, alternatives, “best X for Y”, and the problem-shaped questions people ask before they know vendors exist.
Query the engines directly
Every prompt goes to each engine as a live query. Nothing is inferred from classic search results, because AI answers and search rankings do not track each other closely enough for a proxy to be honest.
Parse mentions and citations
Each answer is read for two things: which brands were named, and which domains were cited or drawn on. The second is what makes the fix plan possible — a citation is a page you can potentially appear on, displace or replicate.
Rank the fixes by reachability
Not every gap is worth chasing. Prompts where you already appear intermittently, and cited sources that accept contributions or comparisons, come first. The plan is ordered by what will plausibly move, not by what is most broken.
When an audit is worth running
- Organic traffic is flat or declining while rankings have held — a common signature of answers absorbing clicks.
- You are about to commission a content programme and want it aimed at the questions engines actually answer.
- A competitor keeps coming up in sales calls as “the one AI recommended”.
- You have shipped GEO fixes and need to know whether they moved anything.
- You are pitching or reporting, and need a defensible number rather than an assertion.
If none of those apply, the free 60-prompt check is the right place to start instead — it costs nothing and will tell you whether a full audit is justified.
GEO audit tool FAQs
What does a GEO audit actually check?
It checks the engines' answers, not your website's code. For each of 400 buyer-intent prompts it records whether your brand was named, which competitors were named, and which domains the answer drew on. Those three records become the visibility matrix, the competitor comparison and the source map that the fix plan is built from.
How long does a GEO audit take to run?
Minutes, not weeks. The prompts are dispatched to the engines in parallel and the parsing is automated, so you go from starting a run to reading the plan in a single sitting. The work that takes time is acting on the output, which is why the plan is ordered by priority rather than handed over as an undifferentiated list.
Do I need to give access to my website or analytics?
No. The audit measures what AI engines say about your brand, which is public behaviour observable from outside. You provide a domain and a category, and nothing needs to be installed, verified or connected. That is also why you can audit a domain you do not control.
Can I run a GEO audit on a competitor's domain?
Yes, and it is a legitimate use. Because the audit only observes public engine answers, a competitor's visibility profile is as measurable as your own. Agencies commonly run one before a pitch to show a prospect where they stand against the market, and product teams use it to understand why a rival keeps surfacing in AI recommendations.
Is the audit a one-off, or do I need to keep paying?
It is a one-off. Analyses are priced per run with no subscription and no seat licences, so a quarterly cadence costs four analyses a year rather than twelve months of platform fees. If you never run another, nothing lapses and nothing recurs.
Related reading
Get the plan, not the gauge
One analysis, 400 prompts, four engines, and a ranked list of what to change first.