BlueJar Fix Plan Implementation · Shopify

You get the fix plan. Our developers ship it inside your Shopify theme.

Shopify auto-generates some schema, locks down some files, and gives you a Liquid code editor for everything else. Instead of handing you a checklist and hoping your team knows the difference between a theme setting, a theme.liquid edit, and a workaround only Shopify Plus supports, BlueJar's own developers implement the fix plan directly inside your store: schema, crawl access, the llms.txt workaround, shipped, not just written down.

Get an implementation quote → Start free audit first

Our developers work in Liquid, theme.liquid & Online Store 2.0 sections · Dawn, custom themes & Shopify Plus

Why we implement it ourselves

Shopify auto-generates just enough schema to make the gaps easy to miss.

Most modern Shopify themes ship solid Product schema out of the box, so it's easy to assume the rest is covered. It usually isn't. There's no Organization or WebSite entity, no native way to drop a root-level llms.txt, and a pile of installed apps quietly working against Core Web Vitals. A fix plan that says "add schema" and stops there isn't a fix, it's a wish list. Our developers work inside your actual theme code and app stack and ship it themselves.

0 of 3

core entities, Organization, WebSite, FAQPage, that most Shopify themes ship by default alongside their auto-generated Product schema. AI engines need all three to cite you with confidence.

3+ apps

is a typical stack of reviews, upsell, and personalization apps running on a single Shopify storefront, each shipping its own script and quietly dragging down Core Web Vitals and TTFB.

?color=

is how a faceted collection URL looks once a shopper filters by size, color, or price, auto-generated by Shopify and a classic duplicate-content risk if canonical tags aren't set.

01 · Schema without the gaps

We ship the Organization and WebSite entities Shopify's Product schema doesn't.

Our developers find exactly what your theme already emits, then add what's missing directly to theme.liquid or a reusable snippet included site-wide. If you're collecting FAQ content in metafields, we loop it into a proper FAQPage block via Liquid instead of a static copy-paste that goes stale the next time you edit an answer.

✓We audit what your theme's Product schema already covers before adding anything
✓We ship a fully-defined Organization and WebSite entity in a snippet included on every page
✓We loop FAQ metafields into FAQPage JSON-LD via Liquid, not a static block

snippets/bluejar-schema.liquid

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "{{ shop.url }}/#organization",
      "name": "{{ shop.name }}",
      "url": "{{ shop.url }}",
      "logo": "{{ 'logo.png' | asset_url }}"
    },
    {
      "@type": "WebSite",
      "@id": "{{ shop.url }}/#website",
      "url": "{{ shop.url }}",
      "publisher": { "@id": "{{ shop.url }}/#organization" }
    }
  ]
}
</script>

02 · llms.txt & crawl access

We ship the llms.txt workaround built for your plan tier, and edit robots.txt directly.

Shopify has no native root-level file upload for something like llms.txt the way a plain web host does. It takes a workaround, and we've already got the one that fits your plan tier: a redirect from /llms.txt to a theme asset URL, or a Shopify Function on Plus. We also edit robots.txt.liquid directly in your theme's code editor to keep AI crawlers off low-value faceted URLs.

✓We set up the /llms.txt redirect workaround that matches your plan tier
✓We edit robots.txt.liquid directly in the theme code editor, no app required
✓We add disallow rules for faceted collection parameters like ?color= and ?price=

robots.txt.liquid

{%- for group in robots.default_groups -%}
  User-agent: {{ group.user_agent.value }}
  {%- for rule in group.rules -%}
    {{ rule.directive }}: {{ rule.value }}
  {%- endfor -%}
  {%- if group.user_agent.value == '*' -%}
    Disallow: /*?*color=
    Disallow: /*?*price=
  {%- endif -%}
{%- endfor -%}
Sitemap: {{ sitemap.url }}

03 · OG image & app audit

"Fix your OG image" becomes us logging into your admin and fixing it.

We go straight to Online Store → Preferences and set the social sharing image, then audit every installed app for the Core Web Vitals and TTFB drag reviews, upsell, and personalization apps commonly cause. No back-and-forth about which app is slowing you down, we find it and flag it.

✓We set the social sharing image field directly in Online Store → Preferences
✓We audit every installed app for Core Web Vitals and TTFB impact, not just theme code
✓We add canonical tags to faceted collection variants so duplicate URLs stop splitting authority

Shopify Admin → Online Store → Preferences

Current image: hero-banner-fall-sale.jpg (seasonal banner, not the OG asset)

Fix: set to bluejar-og-image.jpg (1200×630, matches Organization schema logo)

Effort: 10 min · Impact: social CTR, AI link-preview quality

What a real Shopify implementation looks like

Not "your schema needs work." Our developer, in your theme code editor, shipping it.

High priority Zone: Technical AI accessibility Stack: Shopify + Dawn theme

What was broken

The store's product pages had valid Product schema, but the homepage had no Organization or WebSite entity at all. Meanwhile, faceted collection URLs like /collections/all?color=blue were being crawled and indexed as separate pages, splitting authority and confusing AI crawlers about which URL was canonical.

What we shipped

Added a fully-defined Organization and WebSite entity to theme.liquid, live on every page
Added canonical tags to faceted collection URL variants pointing back to the base collection page
Set up the /llms.txt redirect workaround and edited robots.txt.liquid to disallow crawl of filtered URLs

Timeline

45 min Organization/WebSite entity live, faceted canonicals and robots rules shipped.
Ongoing Re-audit confirms citation lift in the next fix plan cycle.

This is what happens to every fix in your plan: named down to the snippet and the setting, then shipped by us.

Shopify implementation FAQ

Is Fix Plan Implementation a separate service from the audit?

▾

Yes. The GEO audit and fix plan are their own product. Implementation is a standalone engagement on top of it: our developers execute the plan directly inside your Shopify store, whether you ran the audit with us or already have a fix plan from somewhere else.

What access do you need to implement fixes on our Shopify store?

▾

A staff or collaborator account with theme code access, granted under Settings → Users and permissions. That gives us the code editor for theme.liquid, snippets, and robots.txt.liquid, plus whatever admin sections the fix plan touches. We scope exactly what's needed before starting.

Which Shopify themes and setups does your team work with?

▾

Dawn and other Online Store 2.0 themes, custom Liquid builds, and Shopify Plus stores with access to Scripts and Functions. We work in your actual theme code and app stack instead of applying generic Shopify advice.

Will this conflict with our existing agency or in-house developer?

▾

No. We can work directly with your team, handing off exactly what we changed in the theme and why, or execute independently if you'd rather your team stay focused elsewhere. Either way, you keep full ownership and access to everything we ship.

How is implementation priced, and how long does it take?

▾

Pricing scopes to the size of your fix plan, most Shopify engagements run one-time, not a subscription. Critical and High-priority fixes are typically shipped within the first week; get a firm quote and timeline on a call.

Get the fix plan shipped, not just written

Tell us about your Shopify store and your fix plan (ours or someone else's). We'll scope the implementation and quote a timeline on the call.

Get an implementation quote → Start free audit first