GEO Platform for Agencies
A GEO platform priced for a portfolio, not a seat
For agencies and multi-brand teams running AI visibility across many clients: pay per analysis, audit any domain without access, and hand over a deliverable the client can act on.
No seats. No monthly minimum. No per-brand licence.
What makes a GEO platform work for agency use?
For portfolio work, a GEO platform has to do three things a single-brand tool does not: audit a domain without requiring access to it, price per analysis rather than per seat or per brand, and produce output a client will accept as a deliverable rather than a screenshot from your dashboard.
Those three requirements come from how agency work is actually shaped. You need to measure prospects you do not yet represent, your client roster changes faster than an annual licence, and the value you sell is the interpretation and the plan — not access to a tool.
This page covers how each of those works in practice. If you are evaluating for a single in-house brand instead, the buyer's guide is the better starting point.
The economics of per-analysis pricing
This is the difference that decides whether GEO is profitable to offer or a cost centre you absorb.
| Seat or brand-licensed platforms | Per-analysis | |
|---|---|---|
| What you pay for | Access, whether or not you use it | Each audit you actually run |
| Adding a client | Often another brand licence, or a tier upgrade | The price of one analysis |
| Losing a client | You keep paying to the end of the term | You stop paying |
| Auditing a prospect | Consumes licensed capacity | One analysis, billed as a sales cost |
| Quarterly cadence, 8 clients | 12 months of platform fees | 32 analyses — and nothing between them |
| Recharging the client | Hard — the cost is a bundled subscription | Direct — one line item per client audit |
That last row is the one agencies care about most. A per-analysis cost passes through to a client cleanly as a project expense, which a shared annual subscription never does. Current analysis prices →
Auditing a prospect you do not represent yet
A GEO audit measures what AI engines say about a brand, which is public behaviour. Nothing needs to be installed on the site, no analytics access is required, and no verification step is involved — you supply a domain and a category.
The consequence for new business is direct: you can walk into a pitch already holding the prospect's AI visibility profile, the competitors the engines name instead of them, and the sources those competitors are winning citations from. That is a materially different conversation from offering to find out.
- Audit any domain in your target list without asking permission or access
- Show the prospect which rivals AI engines currently recommend in their category
- Name the specific sources doing the deciding, not a generic score
- Re-run after the engagement to demonstrate what your work moved
The re-run is worth planning from the start. An audit before you begin and another after your first quarter is the cleanest attribution story available in this discipline, and it costs two analyses.
What you can put in front of a client
Output designed to be read by someone who does not work in search.
A fix plan with SMART targets
A prioritised list of what to change, with targets attached rather than adjectives. This is the document that turns an audit into a scope of work, and it is usually where the agency's own recommendations get layered on top.
Competitor source mapping
Which sources are winning citations for the client's rivals that the client is absent from. In a pitch this is the slide that lands, because it names destinations rather than describing a problem.
A lost-opportunity figure in currency
Most tools in this category report a score out of 100. A number in dollars is what gets a budget approved by someone who does not care about visibility percentages.
An investment plan and timeline
Roles, phases and expected citation lift over time — the shape of a proposal rather than a list of tasks, which shortens the distance between the audit and a signed engagement.
A narrated analysis video
A walkthrough of the findings with chapters, which means the audit can be circulated to stakeholders who were not on the call without you having to present it again to each of them.
Availability varies by tier — the fix plan and competitor mapping unlock from Fix, and the lost-opportunity figure, investment plan and narrated video from Deliver. Full module list →
A sensible portfolio cadence
How agencies typically sequence this across a roster.
Agency and multi-brand FAQs
Can I run GEO analyses for multiple client brands?
Yes. Each analysis targets a domain and a category, so there is no limit imposed by brand licensing and no per-brand fee to add a client. You run an analysis when a client needs one and pay for that analysis. Adding the ninth client costs exactly what adding the first did.
Do I need to buy seats for my team?
No. Pricing is attached to analyses rather than to users, so there is no seat count to manage, no cost to bringing another strategist into a project, and nothing to true up when your team size changes. This is the main structural difference from subscription platforms in this category.
Can I audit a prospect before they become a client?
Yes, and it is one of the strongest uses. The audit only observes public AI engine answers, so it needs no access to the prospect's site or analytics — just their domain and category. Agencies commonly run one before a pitch so they arrive with the prospect's visibility gap and competitor set already in hand.
How do I show a client that our GEO work is working?
Run a baseline analysis at the start of the engagement and re-run it after you have shipped a batch of fixes. Because the prompt set and engines are held consistent between runs, the change in mention rate is comparable in a way that a single point-in-time score is not. Quarterly is the cadence most agencies settle on, with an extra run after major content or source work lands.
Is this suitable for a single brand with many markets or sub-brands?
Yes, and the mechanics are the same as agency use. Each market or sub-brand is its own analysis, because prompt sets have to reflect the language, geography and competitor set of that market to mean anything. Running one analysis and generalising across regions is the same error as measuring one engine and generalising across four.
Related reading
Bring the gap to the pitch, not a promise to find it
Audit one client or prospect free, then talk through how the rest of the portfolio would work.